Disney and Nielsen link iPad app to TV show in the form of polls, trivia and eventually links to Facebook & Twitter.
Most exciting is Nielsen's contribution of audio watermarking which triggers timed content.
Read all about it here.
Saturday, September 18, 2010
My (Transmedia) Generation
Disney and Nielsen link iPad app to TV show in the form of polls, trivia and eventually links to Facebook & Twitter.
Most exciting is Nielsen's contribution of audio watermarking which triggers timed content.
Read all about it here.
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