Saturday, May 22, 2010

Jawbone sees the value in tangible transmedia

Really, anyone attending Bootcamp, please blog about it!

I am really sad to miss this event. Jawbonetv is just as excited as I am.

Read the full story here.

Friday, May 21, 2010

Online Video Game for Salt

In theory this all sounds super, but I get weirded out when gaming execs at Paramount use words like "evangelize." Hmmm.

The NY Times article about online games being used as lead-up to film releases can be read in full here.

Thursday, May 20, 2010

Melissa Healy of the LA Times decides it's not so bad...

Great links in this article for recent studies in social media behavior for kids! Read the full story here.

My fav line of the article...
"...children most likely to spend lots of time on social media sites are not the least well-adjusted but the healthiest psychologically..."

Tuesday, May 18, 2010

More on Layar & Augmented Reality

I met Maarten at the RFID workshop at Mediamatic, and here he is talking about Layar.

And Spotify launches in The Netherlands!

Go here to sign up!

NBC low on ratings but high on digital

"...projects go to multiple digital platforms, including, client Web sites, Hulu, mobile devices, electronic sell-through (iTunes' free platform, among others), MSN, hyper-syndication (such as Tremor Media) and cable VOD. Death says VOD so far accounts for, on average, between 30 and 40 percent of the viewing for shows from the studio."

Read the full story here.

Tuesday, May 11, 2010

Kids & Transmedia

Cinekid Steering Committee Member Rebecca Denton of Cartoon Network sets her session up for success! She is organizing a Kids & Transmedia session for the upcoming summer Children's Media Conference in June and July.

Experts include: Matt Locke, Anna Rafferty, Matt Costello, Dan Hon, Phil Davies & Alice Taylor.

Read more here.

Twitter: #CMC2010

Transmedia insights from CBBC here...

From, an interview with producer Tom Kenyon.

-Kids do not distinguish between platforms...
-The depth of the user’s relationship with the characters on screen is particularly important...

Read the article here.

Monday, May 10, 2010

Twitter is for Adults. What do you think?

I am not a compulsive Twitter user, although I do keep my account linked to my LinkedIn updates...which in retrospect supports this claim.

Anyway, I read this article some time ago and it stuck with me. Specifically...

"It's something for adults who feel like it makes them hip or something."

Is it just us (adults) using Twitter to further the story and brand-story lines?

Any thoughts?

Hollywood Goes "Transmedia"

Hollywood Goes "Transmedia"

The video at the very end of this link (click above blue text) Panel 4: "Who Let the Fans In?: 'Next-Gen Digi-Marketing'"is cool.

Friday, May 7, 2010