![](http://4.bp.blogspot.com/_sthFhfQg_Ws/Szo2feY2C0I/AAAAAAAAHg0/jjOXHBBYHeM/s400/don.norman.jpg)
Don Norman somehow reminds me of a Hunter Thompson character from his photo, which is why I posted it along with his piece on The Transmedia Design Challenge. He gave a keynote at 21st Century Transmedia Innovation Symposium in Korea this past September. Find more on him at Interactions Magazine, published by The Association of Computing Machinery.