Tuesday, December 29, 2009

Don Norman on Transmedia

Don Norman somehow reminds me of a Hunter Thompson character from his photo, which is why I posted it along with his piece on The Transmedia Design Challenge. He gave a keynote at 21st Century Transmedia Innovation Symposium in Korea this past September. Find more on him at Interactions Magazine, published by The Association of Computing Machinery.

Sunday, December 27, 2009

Transmedia and Avoiding the Economic Crisis: The Goldman Bad Boys

Goonth's Posterous writes a cool piece on the Gretchen Morgensen and Louise Story piece in the New York Times this past week (Thursday, Dec. 24th) on how the global banks, namely Goldman Sachs, forecasted the implosion of mortgage-related securities, created a marketplace for C.D.O.’s (Collateralized Debt Obligations), and then made bets against them from which they profited...and ties it all into transmedia.


I am reading this while listening to vintage Ron Paul from 1988.


This stuff is really fascinating, if you are into Economics and the Hidden Hand. Check it all out.

Thursday, December 24, 2009

Monday, December 21, 2009

In LA...and Looking for Henry Jenkins

I am in LA and wanting to have coffee with Henry Jenkins – Provost’s Professor of Communication, Journalism and Cinematic Arts, USC. We'll see what happens. Watch this space...

This video from the Keynote from Futures of Entertainment 4: Revenge of the Origami Unicorn: Five Key Principles of Transmedia Entertainment

Wednesday, December 9, 2009

Monday, December 7, 2009

Nuts for Social Media

Check out this article with fab examples of favorite strategies + others that need "improvement."

Full article here by Natalie Zmuda & Kunur Patel from Advertising Age.

Wednesday, December 2, 2009

Four Tips for Brands Embracing the New Methods of Storytelling

Check out the full story here, which was written by Christine Huang of GlobalHue.

It is more on the results of the Futures of Entertainment and highlights 4 important points of interest, as told by Henry Jenkins.

Brent Friedman of Electric Farm on brands embracing Transmedia

"My prediction moving forward, is there's going to be a greater stratification of web content. You're going to see more professional content come in with higher budgets and become more ambitious. And the user gen and amateur content isn't going to go away. I just think you're going see a little more disparity between the haves and the have nots in terms of budgets. And what I think you're going to see with the bigger budget projects is it's not just going to be about the webisodes anymore. It's going to be creating much more of an integrated entertainment experience."
Source: Larry Kless' Webblog

Wednesday, November 25, 2009

Wired picks up on Transmedia...

Check out this article by Alison Norrington entitled "Transmedia tales and the future of storytelling"

WVUGal93 on Hasbro and Social Media

Check out this nice little piece. I am interested in Hasbro and Lego at the moment, thus the post.

Follow Up: Futures of Entertainment @ MIT

If you want to read more about what went down at Futures of Entertainment, then visit this blog.
From thetrendwatch.com
Last weekend a motley assortment of tweedy academics, game designers, jargon-slinging marketeers, artists, and communications gurus, collected in Cambridge, MA for the fourth “Futures of Entertainment” conference at MIT. Over the next few days, I’ll aim to unpack a few of the more interesting ideas that came up during two days of panel discussions.

Catch Jeff Gomez in Toronto: Nov. 30 to Dec. 1

Visionaries at the forefront of digital media are ready to share with you their knowledge and experience.

* Gavin Purcell, Supervising Producer, NBC’s Late Night with Jimmy Fallon – “Public Participation: Lessons Learned Re-Launch of NBC Late Night” online and on television ”
* Chuck Porter, Co-Chairman, Chief Strategist, Crispin Porter + Bogusky – “digital Darwinism – Survival of the smartest”
* Tara missrogue Hunt ‘- “Make Whuffie”
* Tom Jenkins, Executive Chairman and Chief Strategy Officer, Open Text – Digital Media and Next Generation Social Web ”
* Jeff Gomez, CEO of Starlight Runner Entertainment – “The Power of Transmedia Storytelling”
* Mitch Joel, President, Twist Image “Creating conversations”

Sunday, November 15, 2009

Heroes' Tim Kring Talks Transmedia

Continuing the narrative even down to your merchandise packaging...

Friday, November 13, 2009

Nickelodeon and Harris Interactive: The Family GPS

* Looking specifically at the technology and entertainment factors findings include that 82% and 77% of families are watching TV or movies together at home respectively each week. Additionally, 41% of parents and kids are listening to the same music, which really isn't all that surprising for the most part as rock n' roll and country music, for example, have remained strongholds for the music industry for 40+ years now. Gender-wise, 56% of sons 8-21 share the same taste in movies as their dads, and 48% enjoy listening to the same music. Meanwhile 64% of daughters 8-21 share similar tastes in movies as their moms, and 44% share the same sense of fashion and clothing as mom.
* On the importance of being together as a family, 83% of parents said they spend at least some time each week just hanging out and talking with their kid(s); and 86% eat dinner together at least once a week. Additionally, 51% of parents say they worry a lot about spending enough time together as a family, equal to their concern about their own or their family's health (53%) and paying their bills (51%).
* Attitudinally, parents of Boys 2-21 believe the most important value to instill in a son is to be respectful of women (70%), while for daughters the top values include self-sufficiency and independent thinking (66% each). Parents have equal educational expectations for sons and daughter, however, it is a bit more important to parents of girls than those of boys that their kid gets good grades (92% vs. 86%). One of the nicest findings, to me anyhow given that the kid entertainment industry has been stressing cultural tolerance messaging for some time now, is that 88% of kids believe that it's important to learn about different cultures, and 95% of kids value the importance of respecting other cultures.

Source: Cynopsis Kids!

Thursday, November 12, 2009

German Kids Challenge MTV

For years the music industry said that video killed the radiostar, but now the homework of two 7th semester students from Stuttgart could do away with MTV. Their website plays music videos too, but Semsix is more convenient than Viacom’s TV station that tortures with crappy tunes and annoying ads while you have to wait for one good song. A product of the 80’s, MTV still lacks the personalisation and interactive features fit for the internet age.
Full Story Here from TechCrunch Europe

Tuesday, November 10, 2009

Transmedia Events: Connect!

Connect yourself to the brand experience of your choice and connect to other users who like the same things that you like. When transmedia properties live offline and offscreen, it is a chance to really engage and sink your paws into...Hanazuki Puppet Labs. This shot is from Cinekid's Hanazuki bespoke workshop where kids could create their own puppets with help from the Hanazuki team.

Saturday, November 7, 2009

Who's Coming Out to Play @ INplay 2010?

Who's coming out to play...

Cross platform developers, Online producers and game developers, Game publishers, Game consoles Manufacturers, Mobile content and service developers, TV producers, TV broadcasters, Film producers, Music companies, Mobile handset manufacturers, Child Psychologists and Researchers, Book, Comics and magazine publishers, Toy manufacturers, Advertisers and marketers, Analysts, Financial and professional services

Spotted on Kidscreen. Thanks Lana & Emily Claire.

Friday, November 6, 2009

Futures of Entertainment 4, Cambridge MA Nov. 21-22 @ MIT

You may comment here if you would like to suggest questions for the moderators of the Producing Transmedia Experiences panel for FOE4. Peeps from Wired, Smith & Tinker, San Diego State, GMD Studios and Campfire. Cool.

Wish I could be there, but I am in Tennessee during that time. Fantastic event, if you can make it. Friday open, Saturday sold out.

Photo credit: dbilly

Friday, October 30, 2009

2010's Buzzword...Transmedia

What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the “third screen”)? The practical uses of augmented reality? Adobe going to a daily schedule for its software updates?

My money is on the emergence of transmedia.

From Zemoga...
Full Story Here

Wednesday, October 28, 2009

Tuesday, October 27, 2009

The Retail Side of Transmedia

Rafi Saville of Fisher Forensic walks you through the financial side of life!

Thursday, October 22, 2009

Jeff Gomez Rocked Cinekid's Transmedia Storytelling Seminar

Just could not tap words into my phone fast enough. Great overview of transmedia from Jeff. Wish we could have heard even more from him during the panel Q&A. It's cool. I got his card. Thanks, Jeff!

Friday, October 16, 2009

Did You Know 4.0?

From the Shift Happens collection, Fall 2009.

"The recession itself is accelerating the trend to digital as consumers are seeking better value in the content that they are willing to pay for. Once this has happened we do not believe that the consumer and by definition related advertising dollars will return from whence they had come. As such we do not believe this to be a cyclical recession but one that is going to result in fundamental structural change." - Marcel Fenez, Global Entertainment & Media Leader at PricewaterhouseCoopers

Thursday, October 15, 2009

Fatty Bum Bum Game Online and Live at Cinekid's MediaLab

Visit http://www.hanazuki.com/fattybumbum/ and play with Fatty and the Dreamers! Kids can sit inside of Fatty Bum Bum while they play the Wii controlled video game.

Friday, October 9, 2009

Cross Media Interview with Universe Creation 101's Christy Dena

Check out this informative interview that includes some helpful links. Source: Power to the Pixel's Cross Media Film Forum at the Times BFI London Film Festival.


Tuesday, September 29, 2009

Meeting Jeff Gomez...

The 8 defining characteristics of a transmedia production (by Jeff Gomez):
1) Content is originated by one or a very few visionaries
2) Cross-media rollout is planned early in the life of the franchise
3) Content is distributed to three or more media platforms
4) Content is unique, adheres to platform-specific strengths, and is not
repurposed from one platform to the next
5) Content is based on a single vision for the story world
6) Concerted effort is made to avoid fractures and schisms
7) Effort is vertical across company, third parties and licensees
8) Rollout features audience participatory elements, including:
- Web portal
- Social networking
- Story-guided user-generated content

Allison is looking forward to meeting Jeff Gomez at Cinekid for Professionals on October 21-23, 2009

Thursday, September 10, 2009

Online Game Testing at Hanazuki

The neighborhood kids love to act as the strategic testing team for all of the new Hanazuki digital toys!

Monday, September 7, 2009

Mobile Monday in Amsterdam

Sponsored by Nedstat, cm. and Vodaphone in Amsterdam...Mobile Mondays keep you up to date on the latest in mobile trends and usability. Mobile Mondays started in Finland in 2000.

Tuesday, July 14, 2009

3 Reasons Your Website Needs A Custom Marketing Video Today!

1) Maximize the impact of your marketing dollars: Renovate your site for a fraction of a full replacement site or even major changes. Video is the perfect supplement for any existing site, and just by nicely integrating it, you can make your site dramatically better without changing anything else at all.

2) SEO, SEO, SEO: Are you satisfied with how your site performs in the major search engines? Most people are always looking for ways to improve, and video is a among the most effective means to improve SEO. And by cross promoting your videos on YouTube and Facebook, video becomes an unbeatably effective social networking tool driving traffic to your site and business to your door.

3) Soon any website without video will be like a company without a website: unheard of. On-line video marketing is growing faster than any other media and it's expected to grow 8-10X in the next five years. What are you waiting for? Video is far and away the most powerful form of communication, and you don't need the ample available research to know it. It's innate. Everybody likes pictures that move best. It's basic human nature. Video appeals to the emotions like nothing else, and all buying is emotional.

John Sherman at Storyfarm

Tuesday, June 30, 2009

Cinekid 2009, October 14-23

Filmzrus.com is producing the Cross Media Market at Cinekid this year! We are looking for outstanding film/tv projects for kids with a mobile, web, app, game or merchandising component. At the market, producers and broadcasters will meet with financiers and co-producers.

Tuesday, June 2, 2009

Trailblazer 'Power of Ideas' Lunch

Global Kids Show was the topic of conversation at the Trailblazer 'Power of Ideas' luncheon for SWH (now Indie) Agency in Amsterdam.

Global Kids Show Trailer, Season One from Filmzrus on Vimeo.

Friday, May 22, 2009

Bilderberg Coverage from The Guardian


Thanks to Charlie Skelton for bringing the Bilderberg's 2009 meeting in Greece into the mainstream media. His reporting begins with a bit of skepticism and ends with eyes wide open. He is organizing an awareness campaign for 2010. Nice one, Charlie!

Friday, May 15, 2009

Becoming Bilderberg

Why the video?
First, we have just launched a new company called filmzrus that makes short films for companies and nice people. We want people to know more about us. We are a niche production company that creates short film content for your website, blog, or other promotional or branding use.
Second, the real Bilderberg meeting is happening right now! What a great time to ask the question..."What if anyone could become part of the Bilderberg group?"
In 2007, a Dutch newscast prompted me to research the group. I became interested in Bilderbergers because it began in Holland, sponsored by the father of the current queen, but no one really seems to know who they are!

Tuesday, May 5, 2009

It's ON...Becoming Bilderberg

The Becoming Bilderberg video shoot is happening this Saturday, the 9th of May, from 15:00 to 18:00 at Max Euweplein 53.

Please come and bring your friends!


Sunday, May 3, 2009

ONE Video by filmzrus.com

one version 2 from Tom van Klingeren on Vimeo.

ONE is a new product and advertising solution that is interactive. Products (anything from DVDs to digital cameras to perfumes!) are placed on the ONE shelves. When customers reach for specific products, the audio and video come alive with information on the product you have just selected. Smart!

Saturday, May 2, 2009

Becoming Bilderberg Artwork Finalized

After a chance encounter at Spanjer en van Twist, TJ from Haccou Design finalized the Becoming Bilderberg artwork and it is now at the printer. Dates for the event are listed below, but there may be slight changes to come. Please stay tuned...

Artwork Details:

Background (L to R): Athens, Greece meeting 2009 (location not yet known), Trianon Palace Hotel in Versailles, France meeting location 2003, Ritz-Carlton Hotel in Istanbul, Turkey meeting location 2007 (same year as Dutch news broadcast about Bilderberg), and Bilderberg Hotel in Oosterbeek, Netherlands meeting location 1954 (founding Bilderberg meeting hosted by Prince Bernhard).

Foreground (L to R): Henry Kissenger, King Juan Carlos of Spain, Jan Peter Balkenende, Queen Beatrix of the Netherlands, Prince Bernhard of the Netherlands, Tony Blair, Hillary Clinton, Barak Obama, David Rockefellar, and Prince Philip, Duke of Edinburgh.

Thursday, April 23, 2009

ONE Video Shoot at The Music Store a Success...

On Wednesday 22 April, filmzrus.com and beingserved.nl partnered to create a video short for the interactive product advertising solution, ONE. Stay tuned for the video and check out this demo in the meantime.

Becoming Bilderberg Dates and Location Announced

Secret Society Spoof, compliments of The Simpson's

Becoming Bilderberg
Max Euweplein 53

May 9
15:00 to 18:00

Come be part of the elite Bilderberg group for a moment in time. Rub shoulders with Queen Beatrix and her global good buddies! Place your face with no egg throwing...we promise!

Saturday, April 18, 2009

Bilderberg Idea

In 2009, the Bilderberg Group will meet in Athens, Greece from 14-16 May. I want to create a parallel event in Amsterdam. The goal is to make a large backdrop with images of the original Bilderberg Hotel and the Athens Acropolis in the background. The foreground will contain all the famous and influential Bilderberger faces. The hook is that one face will be a void so that anyone can step into this backdrop with their own face and 'become' part of the Bilderberg Group. I am looking for a venue, and funding to cover the cost of creating the backdrop. Stay tuned...