Did You Know 4.0?

From the Shift Happens collection, Fall 2009.

"The recession itself is accelerating the trend to digital as consumers are seeking better value in the content that they are willing to pay for. Once this has happened we do not believe that the consumer and by definition related advertising dollars will return from whence they had come. As such we do not believe this to be a cyclical recession but one that is going to result in fundamental structural change." - Marcel Fenez, Global Entertainment & Media Leader at PricewaterhouseCoopers