Wired picks up on Transmedia...

Check out this article by Alison Norrington entitled "Transmedia tales and the future of storytelling"

WVUGal93 on Hasbro and Social Media

Check out this nice little piece. I am interested in Hasbro and Lego at the moment, thus the post.

Follow Up: Futures of Entertainment @ MIT

If you want to read more about what went down at Futures of Entertainment, then visit this blog.
From thetrendwatch.com
Last weekend a motley assortment of tweedy academics, game designers, jargon-slinging marketeers, artists, and communications gurus, collected in Cambridge, MA for the fourth “Futures of Entertainment” conference at MIT. Over the next few days, I’ll aim to unpack a few of the more interesting ideas that came up during two days of panel discussions.

Catch Jeff Gomez in Toronto: Nov. 30 to Dec. 1

nextKEYNOTES
Visionaries at the forefront of digital media are ready to share with you their knowledge and experience.

* Gavin Purcell, Supervising Producer, NBC’s Late Night with Jimmy Fallon – “Public Participation: Lessons Learned Re-Launch of NBC Late Night” online and on television ”
* Chuck Porter, Co-Chairman, Chief Strategist, Crispin Porter + Bogusky – “digital Darwinism – Survival of the smartest”
* Tara missrogue Hunt ‘- “Make Whuffie”
* Tom Jenkins, Executive Chairman and Chief Strategy Officer, Open Text – Digital Media and Next Generation Social Web ”
* Jeff Gomez, CEO of Starlight Runner Entertainment – “The Power of Transmedia Storytelling”
* Mitch Joel, President, Twist Image “Creating conversations”

Heroes' Tim Kring Talks Transmedia

Continuing the narrative even down to your merchandise packaging...

Nickelodeon and Harris Interactive: The Family GPS

* Looking specifically at the technology and entertainment factors findings include that 82% and 77% of families are watching TV or movies together at home respectively each week. Additionally, 41% of parents and kids are listening to the same music, which really isn't all that surprising for the most part as rock n' roll and country music, for example, have remained strongholds for the music industry for 40+ years now. Gender-wise, 56% of sons 8-21 share the same taste in movies as their dads, and 48% enjoy listening to the same music. Meanwhile 64% of daughters 8-21 share similar tastes in movies as their moms, and 44% share the same sense of fashion and clothing as mom.
* On the importance of being together as a family, 83% of parents said they spend at least some time each week just hanging out and talking with their kid(s); and 86% eat dinner together at least once a week. Additionally, 51% of parents say they worry a lot about spending enough time together as a family, equal to their concern about their own or their family's health (53%) and paying their bills (51%).
* Attitudinally, parents of Boys 2-21 believe the most important value to instill in a son is to be respectful of women (70%), while for daughters the top values include self-sufficiency and independent thinking (66% each). Parents have equal educational expectations for sons and daughter, however, it is a bit more important to parents of girls than those of boys that their kid gets good grades (92% vs. 86%). One of the nicest findings, to me anyhow given that the kid entertainment industry has been stressing cultural tolerance messaging for some time now, is that 88% of kids believe that it's important to learn about different cultures, and 95% of kids value the importance of respecting other cultures.

Source: Cynopsis Kids!

German Kids Challenge MTV

For years the music industry said that video killed the radiostar, but now the homework of two 7th semester students from Stuttgart could do away with MTV. Their website plays music videos too, but Semsix is more convenient than Viacom’s TV station that tortures with crappy tunes and annoying ads while you have to wait for one good song. A product of the 80’s, MTV still lacks the personalisation and interactive features fit for the internet age.
Full Story Here from TechCrunch Europe

Transmedia Events: Connect!

Connect yourself to the brand experience of your choice and connect to other users who like the same things that you like. When transmedia properties live offline and offscreen, it is a chance to really engage and sink your paws into...Hanazuki Puppet Labs. This shot is from Cinekid's Hanazuki bespoke workshop where kids could create their own puppets with help from the Hanazuki team.

Who's Coming Out to Play @ INplay 2010?

Who's coming out to play...

Cross platform developers, Online producers and game developers, Game publishers, Game consoles Manufacturers, Mobile content and service developers, TV producers, TV broadcasters, Film producers, Music companies, Mobile handset manufacturers, Child Psychologists and Researchers, Book, Comics and magazine publishers, Toy manufacturers, Advertisers and marketers, Analysts, Financial and professional services

Spotted on Kidscreen. Thanks Lana & Emily Claire.

Futures of Entertainment 4, Cambridge MA Nov. 21-22 @ MIT

You may comment here if you would like to suggest questions for the moderators of the Producing Transmedia Experiences panel for FOE4. Peeps from Wired, Smith & Tinker, San Diego State, GMD Studios and Campfire. Cool.

Wish I could be there, but I am in Tennessee during that time. Fantastic event, if you can make it. Friday open, Saturday sold out.

Photo credit: dbilly