The 8 defining characteristics of a transmedia production (by Jeff Gomez):
1) Content is originated by one or a very few visionaries
2) Cross-media rollout is planned early in the life of the franchise
3) Content is distributed to three or more media platforms
4) Content is unique, adheres to platform-specific strengths, and is not
repurposed from one platform to the next
5) Content is based on a single vision for the story world
6) Concerted effort is made to avoid fractures and schisms
7) Effort is vertical across company, third parties and licensees
8) Rollout features audience participatory elements, including:
- Web portal
- Social networking
- Story-guided user-generated content
Allison is looking forward to meeting Jeff Gomez at Cinekid for Professionals on October 21-23, 2009
Tuesday, September 29, 2009
Thursday, September 24, 2009
What the F**K is Social Media: One Year Later
And Facebook just made positive cash flow ahead of forecast...
What the F**K is Social Media: One Year Later
View more documents from Marta Kagan.
Saturday, September 19, 2009
Thursday, September 10, 2009
Online Game Testing at Hanazuki
The neighborhood kids love to act as the strategic testing team for all of the new Hanazuki digital toys!
Monday, September 7, 2009
Mobile Monday in Amsterdam
Sponsored by Nedstat, cm. and Vodaphone in Amsterdam...Mobile Mondays keep you up to date on the latest in mobile trends and usability. Mobile Mondays started in Finland in 2000.
Thursday, September 3, 2009
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