Tuesday, October 26, 2010

Analysis of Transmedia & Gaming

“This one game next year that will have the movie will also have a Facebook game, and Xbox Live game, licensed apparel, action figures and things like that,” Danny Bilson, executive vice president of core games for THQ, tells Gamasutra. “It makes [the property] more a world of the game instead of just the game. That makes the game itself more exciting.”

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