It's a way for studios to let their characters and storylines live on in many ways beyond the film, which is the aim of the transmedia approach.
Read all about it here.
Monday, July 12, 2010
Variety talks ARG, transmedia and the studios...
It's a way for studios to let their characters and storylines live on in many ways beyond the film, which is the aim of the transmedia approach.
Read all about it here.
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