filmzrus.com superblog

Simon Pulman of Starlight Runner Entertainment interviews Henry Jenkins about his forthcoming book Speadable Media

2012-01-08T18:08:00.000-08:00

Top 10 Digital Trends for 2012

2011-12-22T09:06:00.000-08:00

Could not resist a top ten entry at the end of 2011.

Check it here.

Narrow the Digital Divide

2011-12-22T09:01:00.000-08:00

3 steps for parents with tech savvy kids.

Read more here.

Couch+Parent2+Teens=QualityTime

2011-12-22T08:51:00.000-08:00

Watching Gens X, Y, & i is the name of the report from the Cable & Telecommunications Association for Marketing and C+R Research.

Read it here.

Transmedia Purity Test

2011-12-22T08:44:00.000-08:00

Really, there is one.

Check it here.

Transmedia in Toronto

2011-12-22T08:39:00.000-08:00

Join Anita Ondine in 2012.

Read more here.

Interesting presentation on...

2011-11-29T05:13:00.000-08:00

Transmedia, Gamification, Advergaming

View more presentations from gamesbrief

Downloadable Transmedia Book

2011-11-27T05:43:00.001-08:00

Simon Staffans helps out again with a link to the book "One Year in Transmedia" and you can find that here.

Transmedia Gets Shrinked...Again

2011-11-23T11:30:00.001-08:00

All the world is a story.

Pamela Rutledge, Director of the Media Psychology Research Center, talks brains and magic.

Read it here.

TV on the cusp of a transmedia revolution...

2011-11-23T11:23:00.001-08:00

EVP of Bravo Digital Media talks about how transmedia is changing TV.

Read it here.

Studies, and more studies

2011-11-23T01:09:00.001-08:00

Positive news on the child-rearing front, compliments of Wired, PISA, OECD and CPE.

Navigate the acronyms here.

Web to TV

2011-11-19T00:59:00.001-08:00

Say what you like about the Annoying Orange, but the web series has managed to get picked up by Cartoon Network. This will be the future.

Read about it here.

Transmedia Storytelling Changes TV

2011-11-18T07:37:00.001-08:00

Mashable talks innovation and second screens.

Read it here.

Cinekid Conference 2011

2011-11-17T08:40:00.001-08:00

Check out the PDF on all things kids & media in our official Conference Report from Cinekid for Professionals!

Download it here.

Brian Clark on Transmedia Business Models

2011-11-08T10:27:00.001-08:00

MIT Tech TV

Nintendo follows Disney

2011-11-08T10:22:00.000-08:00

On the heels of Disney launching its line of iPad compatible toys, gaming giant Nintendo is trying its hand at virtual-toy integration.

StoryWorld 2011

2011-11-08T10:02:00.000-08:00

A great run down on what went down in San Francisco:
Day One
Day Two
Day Three
...compliments of Christine Weitbrecht.

Transmedia Musing from Sundance

2011-11-07T08:45:00.000-08:00

It's biochemical!

Read it here.

Transmedia Changes Reading

2011-11-06T03:13:00.000-08:00

A nice article from Patrick Carmen on The Digital Shift.

Read Beyond the Lines here.

An Observation on Transmedia

2011-11-03T08:55:00.000-07:00

I have noticed loads of job openings in the field of transmedia from the academic world. If you are interested, create a Google alert for transmedia job and find your next employer!

Yes, that is an iPad on a Stroller!

2011-10-26T03:25:00.001-07:00

I'm just sayin'...

Mobile beats TV in the UK

2011-10-26T03:24:00.000-07:00

Read about Ofcom's findings on kids and new media here.

Storyworld Approaches

2011-10-23T01:11:00.000-07:00

Catch Jeff Gomez, Lance Weiler and others in San Francisco from 31 October to 2 November.

Alison Norrington organizes. Read more here.

Transmedia: It's the story stupid

2011-10-23T01:08:00.000-07:00

A media psychologist weighs in on audience and story.

Read it here.

So 1999

2011-10-22T03:53:00.000-07:00

David Kleeman reveals why the American Academy of Pediatrics gets it wrong regarding children and new media.

Read it here.

The iGeneration

2011-10-22T03:47:00.000-07:00

Under the age of 18 and spending big.

Read it here.

Transmedia Case Study

2011-10-22T03:42:00.000-07:00

CTIA panels, presented by Transmedia Los Angeles and the PGA, profile advanced mobile content solutions.

Read it here.

The Future of Storytelling

2011-10-22T03:38:00.000-07:00

According to Tim Kring.

Read it here.

Transmedia in the Philippines!

2011-10-14T09:21:00.000-07:00

The 180 Microcinema Festival in Manila is all about transmedia this year.

Read more here.

Gosh, that's a lot of gaming!

2011-10-13T04:00:00.000-07:00

91% of kids, to be exact.

Read more here.

Gomez & Power to the Pixel

2011-10-13T03:43:00.000-07:00

Kids, Parents & Apps

2011-10-13T03:35:00.000-07:00

Parents are seeking co-play.

Read it here.

Sundance Backs Transmedia

2011-10-09T07:23:00.000-07:00

None of the six projects selected are for kids, specifically, but what a great move.

Read more about New Frontier Story Lab here.

Transmedia in Publishing

2011-10-08T10:02:00.000-07:00

The Bookseller's annual conference decides that transmedia is essential.

Read it here.

Transmedia Storytelling

2011-10-08T09:59:00.000-07:00

Engaging Audiences with Social TV

2011-10-08T09:57:00.000-07:00

Mashable covers audience engagement strategy.

Read it here.

For Cinekid Cross Media Producers

2011-10-05T03:26:00.000-07:00

Just a nice little online guide for pitching and "marketing" your projects at Cinekid's Junior Cross Media Market 2011 in Amsterdam on Thursday the 20th of October!

SCHEDULE

8:30 am: Allison on site for producers. Our market is in the Kunst House, or Art House. Please check the venue map in the Cinekid Industry Manual, which you receive upon arrival and check-in.
9:00: Coffee and tea are ready! Financiers begin to arrive.
9:15: Welcome by Cinekid for Professionals director, Fleur Winters
9:30-9:50: Anthony Lavergne from Planet Nemo Animation presenting BALI, SIGNING TIME
9:50-10:10: Christophe Goldberger from Imira Entertainment presenting DRIP AND DROP
10:10-10:30: Ariane Smith from Enchanted Thyme Entertainment presenting ENCHANTED THYME
10:30-10:50: Elspeth Penny from 2BU Productions presents KEVIN THE CLOWN
10:50-11:10: Aled Perry/Gwyn Roberts from Cube Interactive presents MR. PIPP AND THE LITTLE ADVENTURERS
11:10-11:30: Marleen Slot from Viking Film presents RINTJE
11:30-11:50: Jean Michel Spiner from 2 Minutes presents ROSIE
11:50-12:10: Xavier Fauthoux from Shoot the Boss presents THE REASON FOR THINGS
12:10-12:30: Hugh Henley from Buksfilm presents TINY WINGS
12:30-13:00: Wrapping Up
13:00-14:00: LUNCH provided by Cinekid at the Westergasterras.
14:00-14:30: Cross Media Market Steering Committee members meet privately in the Westergasterras to decide the most promising Cross Media Project. Details on that announcement still to come...
14:30-18:00: One on One Meetings between financiers and producers in the Kunst House
18:00: Cinekid for Professionals Networking Drinks in the Westergasterras

FAQ'S

When you arrive on Wednesday (before the market on Thursday) we will have a short meeting in the Kunst House to resolve any pitching issues and address any tech issues. I will be on site between14:30 and 17:30. There are networking drinks in our Media Lab at 18:00! We can all go together.
Before the market on Thursday, you will need to visit the Registration Desk and pick up your festival pass and festival bag and pay the entry fees. Hours for the Registration Desk are Wednesday from 8am to 6pm (18:00) and Thursday morning the desk opens at 8am.
Projects are in alphabetical order for the pitch. I was guessing that is the most fair way to structure the order!
Cinekid will provide a podium for your laptop, a beamer and a full HD plasma screen (resolution 1920x1080) for your pitch.
Beamer Type: Extron USP 405. Producers must bring the appropriate adapter (Mac/PC) chords for your laptops to connect. We will provide standard VGA connector/chords.
Each pitch lasts a max of 15 minutes. You will be timed. There are an extra 5 minutes in the schedule for walking up to the podium to attach your laptop and to disconnect for the next producer.
The Steering Committee for the Junior Cross Media Market created a pitch guide for all of the Cross Media Producers so that it is clear what exactly buyers would like to learn about your project. Again, that info is here!

CONTENT:

- Who are the Creators? Brief bios and backgrounds...

- What is their Creative Vision? Why are they doing what they are doing...

- What is the Content they are Pitching? A coherent, tight synopsis of their idea...

- What is the 'Reason for Being' for their content? Why this idea is relevant and appropriate to the audience (consumer and trade)...

- What are the details of the Content? Characters, settings, story arc - whatever details they have fleshed out...

COMMERCIAL:

- What is the Proposed Format? Screen medium, running time and episode count...

- What is the Cost? Thoughts re budget...

- What is the Region? Is there a particular regional bias or flavor of the content likely to affect its commercial possibility...

It is best to hold any trailers and other visuals on your hard drive and not depend upon the wireless Internet for your pitch. I do not expect to have Internet troubles, but you never know!
There will be a recognition for the producer and project which the financiers feel is the most promising. No "prizes" will be awarded, but Cinekid will publish the results on our website which you can then link to after the festival.
After lunch we will begin with one on one meetings. The financiers read about your projects in advance and decide who they would like to meet with and I arrange those meeting times for you. You will receive an email with your meeting times from me in advance of the market day. Each producer will have a table and then the financiers move around the room. (Please see the photo below.)

Downloads by kids on the rise

2011-10-04T22:55:00.000-07:00

Kids and Entertainment Content, 2011 Edition finds that kids are spending more on digital content.

Read more here.

2011-10-03T15:16:00.000-07:00

What is Transmedia? from aliengirl on Vimeo.

Transmedia today at MIP

2011-10-03T15:05:00.000-07:00

Read about speakers from BeActive, Freemantle, InsightKids and more...here.

Jenkins talks to Transmedia LA at USC

2011-10-02T23:31:00.000-07:00

A Transmedia Keynote

2011-09-30T01:00:00.000-07:00

ARGfest Keynote 2011: "Getting To Good" from J.C. Hutchins on Vimeo.

Reaching Kids with Transmedia

2011-09-30T00:54:00.000-07:00

Nuno Bernardo weighs in on getting kids interested in your transmedia project.

Read it here.

The Future

2011-09-28T10:48:00.001-07:00

Leave it to Disney to create iPad friendly toys.

Read more here.

Transmedia in Rome

2011-09-15T02:23:00.000-07:00

Transmedia Lab's run down on the upcoming Tedx Transmedia in Rome!

Read it here.

Gomez speaking in London

2011-09-14T10:28:00.000-07:00

London's Cross-Media Forum hosts Jeff Gomez on October 11th...as the keynote!

Read it from Variety here.

Disney on Transmedia

2011-09-14T10:20:00.000-07:00

The London Evening Standard brings you Disney's latest thoughts on transmedia.

Read it here.

Funding Transmedia

2011-09-12T07:32:00.000-07:00

The Mip Blog brings you words of wisdom from Nuno Bernardo. Read it here.

Back to School with Jenkins

2011-09-11T10:19:00.000-07:00

Read his syllabus for Transmedia Entertainment here.

Gosh, I wanna go.

Where Kids Apps are Going

2011-09-10T12:26:00.000-07:00

The big news about Scholastic and Ruckus joining forces is discussed here.

Wired covers ARGfest

2011-08-27T23:44:00.000-07:00

"...imagine those geeky adult transmedia folks replaced with a bunch of pre-tweens and their parents."

This quote should make you want to read more!

Google & Multiplatform Engagement

2011-08-27T23:37:00.000-07:00

Click below to read more...

Google Chairman, Eric Schmidt, Lauds Social TV and New Wave of Second Screen, Multiplatform Engagement

Transmedia in San Francisco

2011-08-27T00:03:00.000-07:00

Find out what is happening in the real world of transmedia from October 31st to November 2nd.

Read more here.

Video Games = Quality Time

2011-08-23T23:53:00.000-07:00

Parenting is changing. Read about it here.

Moms with Apps

2011-08-23T23:51:00.000-07:00

This .com is a collaborative group of family-friendly developers seeking to promote quality apps for kids and families. Available on iTunes.

indieWIRE talks to Del Toro

2011-08-23T23:44:00.000-07:00

Read about Miranda and transmedia here.

Forget 3D...

2011-08-23T01:57:00.000-07:00

Off the topic of kids, but right on when predicting the future.

Fav Quotes:
"Forget 3-D —interactive media is the next wave of entertainment."

"One of the problems I've found with transmedia is that people tend to talk about the technology and platforms before the story and characters..."

"...the field is too young to have ossified in form yet."

So, read it here.

Go Deep into Pottermore

2011-08-23T01:47:00.001-07:00

If you did not catch the quill at the site's beta launch, then you can still get a glimpse. Check it here.

Case Studies in Transmedia Branding

2011-08-23T01:42:00.001-07:00

Some nice case studies here from Rich Fahle.

Okay, this is cool.

2011-08-13T02:12:00.000-07:00

Phone Use by Age

2011-08-11T04:21:00.000-07:00

More from Australia...

2011-08-11T01:57:00.000-07:00

What's Wrong with Transmedia Content? Where's the Funding?

View more presentations from Gary Hayes

A Brief History of Transmedia World-Building

2011-08-09T07:13:00.001-07:00

View more presentations from Jeff Watson

PR & Transmedia Storytelling

2011-08-08T02:56:00.000-07:00

Screen Australia does it for you...

2011-08-08T02:50:00.000-07:00

What a valuable resource from Gary P. Hayes.

Download the PDF "How to Write a Transmedia Bible" here.

Hackers just got younger...

2011-08-04T08:34:00.000-07:00

DefCon hosts the youngsters too.

Read it here.

Don't Shoot the Messenger

2011-08-03T01:41:00.000-07:00

Paul Robinson of KidsCo says if we keep up with kids on a tech level, then we can inspire, entertain and educate with TV.

He says a lot more too. Read it here.

Won't you be my neighbor?

2011-08-01T23:48:00.001-07:00

PBS refreshes Mr. Rogers...transmedia style.

Read it here.

Henry Jenkins@Comic Con

2011-08-01T23:33:00.001-07:00

And more musings here.

Gomez on Pottermore

2011-07-30T09:52:00.000-07:00

Why does Gomez think Pottermore is historic? Read it here.

Or in more detail via Forbes.

Gomez weighs in on Comic-Con

2011-07-26T14:59:00.000-07:00

A great read here!

Find out what is trending. This is his last entry, so check the others on CBS.

Google+ & 10 million users

2011-07-23T05:31:00.000-07:00

Transmedia Q&A from Tribeca

2011-07-22T05:56:00.000-07:00

Some of the queries...

How do you determine whether your narrative/documentary film should be "gamified"? How can you use the internet to seek out and engage with many different online audiences? What are the first steps filmmakers should take to transition into the digital realm?

Watch the video here.

Tribeca, why can I not embed your video?!

Comic-Con & Transmedia

2011-07-21T10:41:00.000-07:00

Okay, so they are ready to call it transmedia. Do they think it works?

Read it here.

Online Streaming Goes Ballistic

2011-07-16T03:00:00.000-07:00

Read about video viewing trends here.

Jenkins talks audience...

2011-07-14T04:44:00.000-07:00

NEW BREED - A Conversation on Transmedia - Part 1 from The Sabi Company on Vimeo.

Tracking Transmedia

2011-07-13T02:43:00.001-07:00

I found Tools & Discovery on page 3 to be interesting food for thought.

Read it here.

More on the future of TV....

2011-07-11T05:23:00.001-07:00

Episode Two: The Power of Audiences from Free TV on Vimeo.

Social TV on Slideshare

2011-07-11T05:20:00.001-07:00

Social TV, Forecasting and Innovation

View more presentations from Futurescape

What will Makielab do to further transmedia?

2011-07-11T05:15:00.000-07:00

Alice Taylor interview from NESTA UK on Vimeo.

3D toys, Alice Taylor and growth on the way. Watch this space!http://www.blogger.com/img/blank.gifA

Wow! From the Brothers Laan...

2011-07-11T05:05:00.001-07:00

Why Transmedia is Catching On...2 & 3

2011-07-10T00:27:00.000-07:00

Part Two and Part Three are out now.

2011 CMC Wraps

2011-07-09T23:53:00.000-07:00

A round-up from CMC here.

Why Transmedia is Catching On

2011-07-06T08:25:00.000-07:00

Part 1 of 3 from TribecaFilm.com

Read it here.

Kids Predicting the Future

2011-07-06T08:15:00.001-07:00

Download the Latitude study that says kids can predict the future of technology here.

Transmedia Defined...Again

2011-07-06T03:01:00.000-07:00

Read about April Arrglington's take on things here.

Pitching Guides, Transmedia

2011-07-04T06:34:00.000-07:00

How to pitch according to Simon Staffans here.

How to pitch according to Simon Pulman here.

Making Transmedia Reality

2011-07-04T06:31:00.000-07:00

Simon Staffans comments on making transmedia concepts a reality.

Read it here.

Jenkins on Pottermore and Transmedia

2011-07-04T02:02:00.000-07:00

Read what Henry has to say about what Ms. Rowling is up to and how it affects transmedia.

Jeff at CAT

2011-07-02T07:54:00.000-07:00

Transmedia Intertextuality

2011-07-02T06:30:00.001-07:00

Read all about that...and how kids resist corporate popular culture here.

One 3 presents Transmedia 101

2011-06-27T05:32:00.000-07:00

Be ready to get your groove on.

Transmedia Pottermore

2011-06-24T03:32:00.000-07:00

What better way to invite fans to shape the story than from the author herself?

Yes, I am a self-confessed Potter fan looking forward to October.

The Evolution of Transmedia

2011-06-19T23:25:00.000-07:00

Links to 3 YouTube videos with Jeff Gomez and Frank Rose.

Watch it here.

Transmedia: Cash Cow?

2011-06-08T04:52:00.000-07:00

Read what Simon Staffans has to say about transmedia being a cash cow here.

The Guardian Goes Cross Media

2011-06-06T05:07:00.000-07:00

Read about the tools of attraction here.

Engaging Fans

2011-06-06T02:12:00.001-07:00

Toonzone blogs about a new way to engage fans here.

MIT's take...do kids need more or less tech?

2011-06-06T01:39:00.000-07:00

Transmedia is not sustainable...

2011-06-04T11:28:00.000-07:00

Find out why here.

And what do you think?