Where is Hollywood spending it's ad money? Find out here.
Tuesday, August 31, 2010
Is all transmedia created equal?
Who cares, really, as long as the discussion evolves. A great read from Gary Hayes here.
Gearing up for TEDx Transmedia...
Thursday, August 19, 2010
Tuesday, August 17, 2010
TV Audience Aging Fast
I love this quote!
"It should be a concern, but it doesn't seem to be a concern at the moment," said Steve Sternberg.
Read the full story here.
Monday, August 16, 2010
Extended Deadline: 15 September
Cinekid for Professionals: Submit your transmedia kids property today and meet one on one with international financiers in Amsterdam this October. Click here for details.
5 Questions on Transmedia
Gigaom (Liz Shannon Miller) asks Nina Bargiel (MTV's Valemont) 5 questions on transmedia. Read about it here.
Monday, August 9, 2010
Tuesday, August 3, 2010
Selling the Story
Nice article here about how the majors are marketing their products in light of the many new avenues available.
Monday, August 2, 2010
iPad, Vanity Fair & Fox's Lone Star
Move over TV, the iPad is coming up. Read about the non-canibalization of television audiences here.
Who will be the first to use this for transmedia branding?
When I read this on Springwise, I wondered who might utilize this tool to have consumers tell their stories about a brand. Anyone?
David Kleeman says use your common sense
Read about David's insights into translating research on kids in media to the real world of parenting here.
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